For me, one of the best proponents for SEO forecasting is Miracle Inameti-Archibong. On 16th March, she posted an article on how forecasting help with expectations and return on investment (ROI).
In the piece, Miracle looked at:
- The reasons for forecasting
- The best way to forecast
- Benefits and challenges
- How to obtain, mould, and visualise that data so it’s easier to understand for colleagues and stakeholders
SEO forecasting and predictive analysis is something that fascinates me but I’ve yet to get my teeth stuck in. It’s a great way to answer common questions from stakeholders and clients and offer guidance to colleagues.
More from Miracle: E-A-T, SEO Forecasting, and SEO Strategy with Miracle Inameti-Archibong