Andi Jarvis, founder and Strategy Director of Eximo Marketing, appeared on an episode of Best of Belfast podcast to talk about soda bread being overrated, moving to Northern Ireland in the 90s, and the ways marketing can help address racism and sectarianism:
Originally from Bradford, Andi has worked with local and global brands to take the “guesswork” out of marketing and implement cost-effective campaigns that work.
He’s also a guest lecturer at Liverpool John Moores University and is a regular speaking at conferences on all things marketing.
I had no idea Andi was from Bradford (I’m from Bradford, I’m also Black, also a marketer, and moved away in the 90s!) but aside from all that, he’s an insightful guy and this episode is a must-listen.